Customized IDX solution increases productivity on Pennsylvania real estate website


EUGENE, OR – September 15, 2010 – (RealEstateRama) — IDX, Inc. is pleased to announce West Chester, Pennsylvania real estate agent Holly Gross has joined the ever expanding group of real estate professionals utilizing a customizable IDX solution to display thousands of properties online. Home listings from the Trend MLS can now be found seamlessly integrated onto the website of Gross, giving her clients a comprehensive database of homes to search through. Now, Gross and her clients can begin the property search process quickly and efficiently, thanks to her IDX enabled website.

The five unique search functions IDX supports on real estate websites, like that of Gross, help to simplify the online property search by scanning thousands of Trend listings and retrieving only relevant properties for each home seeker. The advanced tool, the most dynamic and powerful of the five tools, allows potential buyers to create customized search parameters to narrow the listings in the most effective way. Here, home seekers can specify what area, school district, style and even pool type a property has. Never before has finding a home in the suburbs of Philadelphia been easier than now with the IDX solution Gross has enabled.

Gross gains monumentally by adopting the precise and unique IDX Broker software. She can easily manage the behind-the-scenes tools of her website via a personalized administrative login page. This is where Gross can access her clients and their information and search preferences, a new client lead generation system and even the features to edit CSS and global wrappers to create a professional branding on her website. IDX solutions, such as the one Gross has utilized, make managing an online real estate website and solution all the more simple.

About Holly Gross
“Holly has more than 30 years experience in the real estate profession. She has earned the prestigious Certified Residential Specialist (CRS) designation that is held by only 4% of Realtors nationwide. Holly has also earned the Graduate Realtors Institute (GRI) designation. She has a wealth of experience in residential, agricultural, and investment property sales and sells a wide range of real estate including condos, single family homes and estates. Holly is particularly experienced in the sale of farms and farm land and has special expertise in selling equine properties and historic homes – many of which are under conservation easement. She also enjoys working with first time home buyers. Holly sells in excess of $25 million annually making her one of the top agents in Prudential Fox & Roach as well as in the top 1% of all Prudential agents nationwide.”

About IDX, Inc.
Based in Eugene, Oregon, IDX Inc. is nationally known as a leading provider of real estate search applications. IDX, Inc. actively manages over $1 trillion worth of active listings data from over 350 individual Multiple Listings Services (MLS).  IDX, Inc. provides integrated IDX software, customizable listing search utilities and lead management tools for real estate based websites (IDX Broker).  In addition to the primary web-based software, IDX also provides an integrated WordPress widget for use in WordPress based blogs and websites (IDX Broker WordPress Plugin) as well as a dedicated mobile application available for the iPhone (myAgent IDX).  The entire suite of real estate software available from IDX is easy to manage and maintain and helps real estate professionals display real estate data from their multiple listing service (MLS) regardless of their technical ability.  For more information on all the services provided by IDX, Inc. please visit


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